Window & Door Marketing ROI Calculator

Enter your current metrics to see your estimated return on marketing investment — built on 2025 industry benchmarks.

Your current marketing

Monthly website visitors

Regional dealers typically see 800–2,500 visitors/mo

Monthly leads (form + calls) ▷ Industry avg CPL: $200 (paid search)

Monthly marketing spend ($)

Lead-to-appointment rate (%)

Industry average: 30–40%

Appointment-to-close rate (%) ▷ Industry baseline: 25–35%

Project values

Avg window replacement project ($)

National avg: $7,355 (Angi 2026)

Avg door project ($)

Typical range: $2,000–$8,000

% of jobs that are windows

Customer lifetime value multiplier

Estimated annual net ROI

Enter your numbers to calculate

Cost per lead

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Benchmark: $200

Cost per install

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Revenue ÷ jobs closed

Jobs closed / mo

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At your close rate

Revenue / mo

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With CLV multiplier

Conversion funnel

Your spend across channels (estimated leads)

Impact at scale

Get your personalized growth plan

We'll map these numbers to a 90-day marketing roadmap for your window & door business.

Results are estimates based on 2025 industry benchmarks for the window & door vertical. Individual results vary by market, competition, and execution. CPL benchmarks sourced from LocaliQ / WordStream 2025 Home Services report. Project values sourced from Angi 2026 cost data.