Your marketing and sales departments should be communicating on a regular basis to improve lead quality and sales.
What to implement:
This methodology is used to rank prospects against a number scale. Each number represents the perceived value the prospect represents for the organization.
What to implement:
Each piece of content you create for your business should tie to a stage in the buyer's journey. This will allow your organization to move your visitors through your sales funnel and give you a better understanding of who those users are.
What to implement:
Purposefully help your prospects move through the buying journey by using email nurturing programs and workflows. We do this by providing content that is relevant to them at each stage of the funnel. There are several programs you can use according to your prospect's situations and your business objectives.
Types of programs to implement: