The Challenge

Aeon Laser USA sells high-consideration industrial equipment to a diverse set of buyers — entrepreneurs, small manufacturers, and established B2B operations. Purchases require education, internal alignment, and time.

The challenge wasn’t awareness.

It was scaling demand while maintaining visibility from first click to closed deal.

Before the engagement:

• Lead generation data lived separately from sales outcomes
  
  
• ActiveCampaign lacked the structure needed for long-cycle B2B reporting
  
  
• Marketing performance could not be accurately tied to revenue
  
  

Aeon needed both demand generation and a system that could measure what actually closed.

The Approach

Built to Win for Long Sales Cycles

GoRizen implemented a full-funnel growth system, combining demand generation with infrastructure upgrades.

Scalable Lead Generation

• Paid social campaigns segmented by buyer persona
• Video-first creative to educate and pre-qualify demand
• Lead volume scaled while maintaining low-$20 CPL efficiency

HubSpot Migration & CRM Infrastructure

• Migrated Aeon Laser from ActiveCampaign to HubSpot
  
• Rebuilt pipelines, lifecycle stages, and attribution logic
• Enabled clear visibility from lead → SQL → opportunity → close
  
• Established a single source of truth for marketing and sales

Funnel & Pipeline Alignment

• Defined pipeline stages aligned with real buyer behavior
• Optimization shifted away from raw CPL toward SQL progression and opportunity creation
  
• Allowed for longer conversion timelines without losing attribution

Retargeting & Buyer Sequencing

• Retargeting layers introduced to move prospects deeper into consideration
• Messaging reinforced value, credibility, and readiness over time
• Campaigns evaluated based on downstream quality, not surface-level clicks