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Case Study: Best Roofing

Building a Scalable Demand Engine for a Market-Leading Roofing Company

How GoRizen Helped Turn Marketing Into Measurable Revenue Growth

 

1,000+
Inbound Leads
200+
Sales-Qualified Opportunties
40+
Closed Projects
Type of Business:

Commercial & Residential Roofing

Services:

Paid Ads Strategy & Optimization

Sales-Qualified Lead (SQL) Generation

HubSpot CRM & Website Migration

Funnel & Pipeline Structuring

Retargeting & Buyer-Journey Sequencing

Closed-Loop Lead-to-Close Reporting

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The Challenge

Best Roofing is one of South Florida’s most established roofing companies, serving commercial, construction, and service clients across a highly competitive market.

With long sales cycles, large project values, and multiple buyer types, the challenge wasn’t visibility — it was scale, efficiency, and predictability.

They needed a marketing system that could:

  • Generate consistent, qualified demand
  • Support complex sales cycles
  • Scale without sacrificing lead quality
  • Tie marketing activity to real business outcomes

The Approach

Built to Win from the Ground Up

GoRizen focused on building a full-funnel growth system designed to perform in real-world conditions, not just generate clicks.

The strategy included:

  • High-intent demand capture through paid search and local visibility
  • Trust and authority building through organic search and Google Business Profiles
  • Conversion-focused landing experiences aligned with buyer intent
  • Sales-aligned tracking from lead to closed deal
  • Continuous optimization based on opportunity quality and outcomes

Every part of the system was built to support one goal:

Turn marketing into a reliable source of revenue.

The Results

Built Right. Built to Win.

Following foundational improvements and system alignment, performance accelerated.

Results reflect a mix of commercial, construction, and service roofing projects with longer buying cycles and multi-touch attribution.

In just 8 months:

marketing-1

1,000+ Inbound Leads

Generated in a single quarter!

performance (1)

200+ Sales-Qualified Opportunities

Delivered to the sales team

sales (1)

40+ Closed Sales

Attributed to inbound marketing.

bar-chart (1)

Seven-figure revenue impact

Tied directly to marketing efforts

revenue (1)

Triple-digit Growth

In leads and closed deals quarter over quarter

What Changed

Instead of relying on disconnected tactics, Best Roofing gained a connected growth system:

  • Paid media generated consistent, high-intent inquiries
  • Organic search and local visibility reinforced trust and authority
  • Sales teams received better-qualified opportunities
  • Marketing performance became measurable beyond surface-level metrics

The focus shifted from “how many leads” to how many real opportunities and wins.

 

The Outcome

A Predictable Growth Engine

Today, Best Roofing operates with a marketing system designed to support ongoing growth:

  • Clear visibility into what’s working
  • Consistent demand across multiple service lines
  • A foundation built to scale responsibly

No hype.

No vanity metrics.

Just marketing built to win.

Let’s Grow Faster Together

Take the frst step toward faster, smarter growth