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About Sunset View Construction

From Ad Spend to Signed Projects in a Competitive Window & Door Market

How GoRizen Built a Predictable Demand Engine for High-Intent Homeowners

2,400+
Inbound Leads
900+
Sales-Qualified Opportunties
40+
Closed Sales
Type of Business:

Pool design and construction

Services:

Website Security & Optimization

Updated Tech Stack

Lead Generation

Automation

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The Challenge

Sunset View Construction operates in one of Florida’s most competitive window and door markets. High-ticket projects, long decision cycles, and aggressive competitors made it difficult to rely on marketing that only produced surface-level leads.

They didn’t need more traffic.

They needed qualified demand, clearer visibility into performance, and proof that marketing was driving real revenue, not just form fills.

 

The Approach

Built to Win from Click to Close

GoRizen implemented a full-funnel growth system designed specifically for high-consideration home improvement services.

The strategy focused on:

  • High-intent demand capture through Google Ads and Google Local Services Ads
  • Local authority and trust-building via Google Business Profile optimization and SEO
  • Conversion-optimized landing pages aligned to buyer intent
  • Pipeline visibility from lead to SQL to closed deal
  • Ongoing optimization based on what actually closed — not vanity metrics

Every channel was connected. Every optimization had one goal: help the sales team win more deals.

 

The Outcome

A Predictable Growth Engine

Instead of chasing short-term spikes, Sunset View now operates with a repeatable demand engine they can scale with confidence.

  • Marketing spend tied directly to pipeline and revenue
  • Clear insight into lead quality and conversion performance
  • A system that improves as it runs

No hype. No guesswork. Just marketing built to win.

The Results

Built Right. Built to Win.

As the system matured, performance became more efficient, even during fluctuations in lead volume.

Results reflect high-ticket window and door projects with longer buying cycles and multi-touch attribution.

 

In just 4 months:

marketing-1

700+ Inbound Leads

Generated across paid and organic channels

performance (1)

140+ Sales-Qualified Opportunities

Delivered to the sales team

sales (1)

40+ Closed Sales

Attributed to inbound marketing.
Multiple months generating $250K+ in closed revenue.

bar-chart (1)

30–35% Lead-to-Appointment

Consistent lead-to-appointment conversion rates

revenue (1)

12x–26x Return on Ad Spend

Peak months exceeding 12-26x Return on Ad Spend (ROAS)

Proof That Moves the Business

Performance didn’t improve by chance, it improved because the system was built to learn and adapt.

  • Leads increased while cost per lead dropped (MoM CPL reductions of ~20–25%)
  • SQL efficiency improved, with cost per SQL declining even as competition increased
  • Google Ads and Google LSA consistently produced closed revenue, not just inquiries
  • Organic and Google Business Profile traffic supported deals, reinforcing trust before conversion

In peak months:

  • Google Ads alone produced ROAS exceeding 26x
  • Combined paid channels generated $280K+ in won revenue

This wasn’t volatility. It was controlled performance in a competitive market.

 

Let’s Grow Faster Together

Take the frst step toward faster, smarter growth