What is Inbound?

Inbound Marketing is a proven MIT methodology* that helps companies attract the right kind of visitors, convert them into leads, then close them as customers.


*Source: MIT Sloan ROI Report

Traditional Marketing is Broken

When was the last time you paid attention to marketing ads or popups? Our guess is you have learned to tune them out. A growing number of buyers are rejecting the traditional form of marketing, ignoring those pesky ads all together. The proof is in the numbers:

44%

Direct Mail that is Never Opened

86%

People that Skip TV Commercials

200M

Numbers on the Do Not Call List

91%

Unsubscribe from email

Why is Inbound Marketing Different?


Traditional
 

Cold Calling

Cold Emails (SPAM) & Direct Mail

TV, Radio & Other Interruptive Ads

Marketer - Centric




Inbound
 

Content Creation & Blogging

SEO, Social Media & PR

Opt-In Email Nurturing 

Customer - Centric


"54% more leads are generated by inbound than outbound." (State of Inbound 2014)

Inbound In A Nutshell

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Attract

Create link-worthy content through blogging, ebooks, videos and more to attract and convert the prospects you want. Optimize it for search engines and share it on social media.

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Convert

Create powerful offers that will actually turn visitors into leads through effective ad copy on landing pages and clear calls-to-action.

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Close

Convert leads into customers with targeted, automated email nurturing and social media interaction.

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Delight

Turn your leads to delighted customers by gathering information they share and providing them with targeted answers to their questions.

Do It All With Just One Company & One Software!

When it comes to Inbound Marketing, Rizen is equipped with all of the tools necessary to get your company to attract, convert, close and delight. Each marketing plan we create is tailored to your company and focuses on achieving your business goals.

Website Design

i

Landing Pages

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Content Creation

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PR & Social Media

U

SEO & Paid Advertising

Analytics & A/B Testing

Email & Lead Nurturing

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Marketing Automation

Reporting On What Matters

6. Contacts by Conversion

7. Number of Marketing Qualified Leads (MQLs)

8. MQLs by Source

9. Average Days to Close

10. Revenue 

1. Sources

2. Visits-to-Contacts

3. Blog Leads by Sources

4. Number of Contacts

5. Contact Lifecycle Funnel

See How Inbound Works

Meet John. He’s the CEO of a technology company which provides software that streamlines business processes and saves companies money.

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Now Meet Tim. He is looking for a company that offers software solutions that will help his company streamline their processes, saving them time and money.

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Tim goes to Google to do some research. He finds a great article about streamlining business processes that John wrote on his blog.

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Tim finds the article so useful that he clicks on the call-to-action at the end of the article, taking him to a landing page with an offer for an e-book about streamlining business processes.

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Tim thinks the e-book will be so useful, he submits his name and email address and downloads the e-book.

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Impressed with John’s e-book, Tim returns to John’s site the next day to research the company further. He notices they help implement the technology he needs but is not yet ready to sign up.

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Thanks to Rizen, who helped with the content and e-book creation, John can market to Tim sending personalized emails via the HubSpot platform to build the relationship over time.

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A few weeks later, Tim returns to John’s website and is close to purchasing and is viewing the pricing page. We can track and associate this action to Tim as real-time intelligence.

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John is alerted of Tim’s behavior and assigns a salesperson at his company to give Tim a call.

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The salesperson reaches out to Tim and he closes the deal the next day!

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Everyone is happy! John is happy he got another retainer client for his software and Tim is happy he lowered his overhead and streamlined his business processes further.

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Ready to Learn More?

One of our Inbound Marketing Specialists will show you how

you can get more visitors, leads, and customers.

 
Get a Free Inbound Demo!