In stark contrast to the business world of the previous millennium, you will find that age and experience is no longer required to establish credibility. Many of the great thought leaders of our time established their reputation over 15 years ago through the use of business blogging and quality content. Today, more people than ever are blogging, and the combined content from blogs, forums, and social platforms has reached unprecedented levels. If you are aiming to establish an online presence, the quality of your content is paramount. This is especially true for businesses that are not only aiming to increase their visibility on the Internet, but also the SEO-rating, which will attract higher volumes of inbound traffic.
In order to generate inbound traffic, you first need to understand what is required to create quality content. It is crucial that you can answer these questions. Their purpose is to force you to think about your business blogging and how to better align your content with your customer’s interests:
Why are you business blogging?
If you can provide one defining statement articulating your purpose, you will have a powerful anchor for all future blogs and marketing decisions.
Who is your target?
Once you have identified your ideal customer, you will write content that is better tailored to their interests, challenges, and curiosities.
What does the competition blog about?
Rewrite your content for crucial keywords, as well as capitalize on crucial gaps in your competitors’ content.
What keywords are you targeting?
Google’s algorithm is constantly changing and is becoming more intuitive. Create content that primarily engages your visitors and secondly, the search engines.
What platform will be used for your blog?
Writing quality content is a great start, but getting the content discovered and your platform turned into an authority can be a challenge.
How will you promote the content?
Consider potential influencers in your industry and other tactics you could use to get your blog discovered.
Who will be responsible for the blog?
Specify who will execute your business blogging strategy.
How often will you be able to create new high-quality content?
Committing to a specific number of blog posts per week will create accountability, efficiency, and promote better content.
What metrics matters to you?
Metrics are pointless if they can’t create a meaningful outcome.
We all want to be recognized for our expertise, and we should welcome every opportunity to make our voices heard in the conversation. Having said that, what people really care about is your ideas, your generosity, your willingness to take risks, and whether you are capable of learning from your mistakes. It is not enough to create the occasional blog entry. You need to create a business blogging strategy that allows for the continuous creation of high quality content. You need a strategy that allows you to slowly build up a genuine reputation as a thought-leader, which will support your long-term business strategy and reward you with new business opportunities.
The inbound methodology is one of the most intuitive methods on the market, and has repeatedly demonstrated how efficient it is for companies doing business online. By establishing yourself as a thought leader and creating quality content that is aligned with your customer’s interests, your content will enhance the appeal of your products and services, which will attract more inbound traffic. The inbound methodology demonstrates how these visitors can be converted to new leads.