Search Engine Optimization

Business Growth Through Search Engine Optimization

In today’s market an online presence is essential for almost any business because the internet is the preferred way of researching and contacting local businesses for many potential clients. Search Engine Optimization (SEO) is the process of optimizing and improving a website so that more visitors can find your business and access your services. Rizen uses this inbound tactic to attract visitors your website through keyword-optimized blog posts and landing pages where they then hopefully take action, becoming leads and then customers.

A successful website leads to a successful business.

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How Does SEO Work?

Every search engine uses an algorithm to decide which websites rank higher and which rank lower. Through experience we understand what metrics search engines look at and how we can improve a website so that it ranks at the top. The aim of any SEO treatment is to make sure a website is ranked near the very top of the search results for search terms that prospective customers might be using, meaning that more interested customers visit the site.

To achieve this we use a variety of techniques that we have developed through experience and that have repeatedly provided positive results for our clients. Because of our experience we are able to guarantee higher rankings and increased targeted traffic for our clients.

How Does SEO Work?

What Happens First?

The first step in the process is to analyze your website for problems and flaws that might be hindering your ranking in the search engines. This is followed by extensive keyword analysis which is used to discover which keywords potential customers are searching for so that your site can be optimized correctly.

All these factors come together in a plan that sets out a strategy for optimizing your website – typically through implementing on-page SEO techniques (such as keyword optimization), off-page SEO techniques (such as link building) and through improved sales copy which will help to convert the new flood of visitors you’ll soon be getting.

What SEO techniques do we use?

We provide a full range of services including content creation, on-page SEO and off-page SEO. While the exact strategy will differ for different websites, all sites need a combination of these techniques to rank well.



Unique, engaging content is one of the big factors in ranking any website. To get to the top of search engines you not only need to use keywords effectively but you also need to deliver great content. All content should be relevant, keyword-optimized and include a call to action.

On-page SEO

We improve the way your website is written so that search engines rank it well using a variety of techniques such as by improving your meta data, adding alt text, optimizing URLs and utilizing header content effectively.

Off-page SEO

Search engines also look at how other websites see your site. Links from high quality relevant sites give your page credibility and help increase its rankings. We use link-building techniques to increase the perceived authority of your website and ultimately increase its ranking.


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