What is GDD?

A Smarter Approach to Web Design

Growth-Driven Design, or GDD, is a model for web design that is centered around the continuous improvement of your website based on A/B testing, multivariate testing, user feedback, and your evolving business - focusing on increasing the conversions for your website traffic.

A traditional web design can usually take 3 months to build and is typically reevaluated after another 1.5 to 2 years. GDD focuses on building the site in shorter sprints over the course of a year and making changes throughout that time period based on data gathered from different testing methods. Find out more about the benefits of a GDD website versus a traditional web design

Traditional Design vs GDD

Why Growth Driven Design?

Your website is your BIGGEST marketing asset and your #1 sales person - have it work as it should. 



Minimize Risk, Maximize Results

We begin with in-depth strategy sessions to evaluate past site performance, create SMART goals, buyer personas, and a wishlist of items and functions to include on your site. Then we develop a plan for creating a website that will launch quickly so that we can begin tracking user data. This approach allows for minimized risk, as the site is built on valid data instead of assumptions, which will increase results in the process.   

Continuous Growth

Every month we are gathering data, making improvements, and learning about how your user interacts with your website. We can evaluate what is and isn't working and make changes to the site based on real data. This takes the guess work out of a design project and helps to create a site that functions as it was intended, for your user.  

Boost Marketing & Sales

Some of the most valuable insights you can gather through this process is about your visitors. Learning more about what type of people are visiting your site and what content or elements of the site they are engaging with is powerful information that can help your marketing and sales teams create better strategies.   

What You Can Expect In The Process


In the first step, we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.

GDD Strategy
GDD Design

Design & Development

Once the strategy is complete and a full inventory of desired functional and feature inclusions has been identified, we will perform an 80/20 analysis on that inventory of wishlist items (e.g., "What are the 20% of items that will make 80% of the business impact?"). These items will be set aside and then prioritized to identify the items that are mission-critical to launch a website. These wishlist features will be identified for inclusion in the sprint towards a Launchpad Website. Next, we'll get to work making your design a reality by building the site using standards-based technology.

Gather Data & Refine

When you site launches, we get to work on collecting data on user behavior and measuring the impact of the Launchpad site by using the latest tools in qualitative behavior tracking and quantitative analytics. We can uncover what content and elements of the site your visitors find the most interesting and provide recommendations on how to change. This can include changing the placement of calls-to-action or design elements on a particular page to ensure the greatest chance for conversion. These data-driven changes allow us to develop the best strategy for your website's growth that leads to greater ROI for you.

GDD Data
GDD Continuous Improvement

Continuous Improvement

Our team follows the four stages of the Growth Driven Design's methodology every month for your website's continuous improvement: plan, develop, learn, and transfer. We gather the data and prioritize the next step, implement the activities and tasks that need to be completed, run experiments to validate or invalidate our assumptions, report on those learnings, and educate other teams on the findings. This ensures your website evolves over time into the growth machine it was intended to be.

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