Create useful and helpful content in the form of blogs, ebooks, videos, infographics, case studies, presentations and more.
Promote the content you've created via social media channels, emails, even reach out to newspapers and other related blogs for them to cite your piece.
Optimizing your website though SEO tactics such as adding meta data so that search engines can find your webpages easily.
Facebook offers different ways to increase traffic to your site through paid advertising. Ads can also be used to increase likes, promote an event or offer, and more.
LinkedIn's paid advertising allows you to target your content and offers to professionals in a specific industry in a variety of ways.
AdWords and AdWords Express allows you to advertise on Google's search engine to be displayed on the top positions.
Advertising on Bing allows you to reach a different demographic and networks such as Yahoo and AOL. Bing now has a sync feature with Google AdWords.