The Challenge

Armed with a rugged determination to build a customer-focused company, Luis Alvarez founded Alco Windows and Doors in 2017. With one pick-up truck, limited inventory, and prior industry experience, his company grew steadily. 

His quality workmanship brought in a steady stream of referral business. Luis was scaling quickly! But then he hit a plateau that slowed his company’s trajectory. 

The foundation was solid, but he wasn’t getting in front of new customers who needed his services. Why?

• Alco’s branding didn’t separate themselves from the competition and explain “why” they were the best option.
• Their website was unattractive and lacked resources to convert visitors into customers.
• The company’s leads were limited to mainly one source - prior customer referrals.
• Social media marketing was unfocused and intermittent.
• Published customer reviews were sparse, with no system to encourage satisfied clients to leave feedback.
• Sales professionals lacked a unified, customer-focused approach, resulting in mixed messaging and low consultation success rates.
• Marketing and sales campaigns had no tracking system in place to measure what was working and what were wasted investments.