Don Green Electric is a full-scale electrician service based in Martin County, FL. The family-owned company provides services for regional residential, commercial, and industrial clients. The company was founded in 1992 with a laser focus on providing exceptional customer support and prompt and reliable service.
Rizen's Results in Just 6 Months:
in new revenue from paid and organic search campaigns (and counting!)
increase in new leads
increase in unique website visits
The Challenge
Don Green Electric had established itself as a trusted service in the local communities, but wanted to keep growing across the region. In particular, they weren't seeing a meaningful increase in leads and website traffic. The company was unsure if its marketing efforts were winning or losing.
The Solution
After an initial consultation, the team at Rizen got to work on implementingSmartLeadGen, the company's comprehensive program for faster and smarter lead generation and conversion rates.
Here's what the plan looked like:
A refresh of the company's presence on review sites such as Google
Message testing with key demographics to discover what language connected with potential customers
A fully-researched customer insights report to better understand customer needs & generate higher-quality leads
Call metrics to track which advertising sources were driving leads
Targeted paid ad campaigns on Facebook, Google, and Bing
Re-targeting campaigns on Facebook and Google
Connecting the company's tech stack for better reporting and future planning
The Results
In just six months, Don Green Electric saw incredible results:
A 200% increase in new leads
433% increase in unique website visits
$130,000 in new revenue from paid and organic search campaigns (and counting!)
Don Green Electric is now on track to continue growing across the region and expanding its customer base. Thanks to the Rizen team, they are also armed with the data and insights they need to make informed decisions about their marketing efforts.
“Rizen's team has been a joy to work with. They're knowledgeable, responsive, and always go the extra mile to ensure we're happy with the results. I would recommend them without hesitation.”
