During the onboarding strategy with Garage Door Medics, Rizen found many areas to improve the overall performance of the campaign. The biggest problem noticed was the inability to measure ROI and Revenue by lead source (SEO, PPC, Social Media).
Using HubspotHubspot provided a picture of traffic sources, keywords and referral sources. Also implemented reporting to break down Return on Investment by lead source (ie. Organic, PPC, Social Media, etc.).
Website OptimizationThe website was optimized to decrease load time. Began implement Growth Driven Design best practices in preperation for website redesign.
Created Buyer Personas and ContentUsing the Inbound Methodology, target customers and niches were identified. Created survey to better understand buyer's personas reasons for choosing a garage door repair company. Used this information to created more targeted content within blog.
Created Targeted Social Media CampaignCreated and implemented a social media strategy on Facebook, Twitter, Google+, and LinkedIn based on buyer personas.
Restructured PPC CampaignRestructured PPC campaign and removed duplicate keywords, implemented tracking within Hubspot with custom URL’s, rearranged Adgroups to keywords. Created PPC landing pages. Restructured campaign led to increased leads month over month while reducing the cost per lead. Implemented A/B testing to improve conversions. Created landing pages specific to Adgroups to improve conversions.
Implemented Call TrackingImplenented call tracking technology to track incoming calls by lead source. Began tracking Buyer Persona to the lead source (call/phone).
Implemented Hubspot CRMGarage Door Medics is using an industry-specific Project Managment Software and uses Hubspot to close the sales loop.
Rizen identified opportunities to reduce PPC spend by approximately 3-5K per month based on past conversion data. We were able to double the total leads and increased SEO traffic by 30% in eight months.
Rizen is now reporting to client on ROI and revenue by lead source after troubleshooting the client's processes and optimizing the campaigns based on results.